Vision

• Uniqueness through design diversity.
• Leadership and becoming the first destination to be synonymous with both elegance and creativity
• To present the most refined qualities and designs of Saudi culture around the world.

Mission

• To elevate the fashion sense into traditional Saudi attire.
• To introduce Saudi male fashion through innovative designs and inventive materials.
• Reinventing traditional norms and transforming them into bold and dynamic fashion statement.
• To always create a new level of style.

Background

Lomar concept started in 2002 with Loai Nassem and Mona Al-Haddad, founders and owners of Lomar Thobe. It took them two years to study the market. After selling thobes to around 200 customers from home. Today, Lomar have over 60,000 customers mostly from Saudi Arabia and some from gulf countries and 16 branches allover the kingdom.